Friday, January 4, 2013

Wow, this is branding!! Well done Virgin

From PSFK:


With a series of innovative and luxurious airport lounges, airline Virgin Atlantic has truly perfected the art of waiting. Their Clubhouses have been designed to provide travelers with an oasis of comfort and relaxation amid their busy travel schedules. Recently, PSFK had the opportunity to take a closer look at Virgin Atlantic’s Clubhouses at JFK and London Heathrow Airports. The stylish lounges offer a refined and elegant experience for the discerning traveler.
The new JFK-based Virgin Atlantic ‘Uptown’ Clubhouse offers a range of amenities for their premium passengers. The Clubhouse features the first ever complete airport spa in the US, with stylists and registered masseurs on staff to knead away travel stress. The full service salon is stocked with organic Dr. Hauschka products and staffed with Bumble & Bumble trained stylists. The salon overlooks the tarmac and luminescent flight control tower, creating a calm oasis amid the hustle.
Virgin JFK Bumble & Bumble salon
The spacious lounge opens up with a cozy reading library and well equipped internet cafe-style computer bay for professionals who need to work on-the-go. For those who would prefer to catch up on some sleep, a section of comfortably equipped and private sleeping alcoves might be just what they are looking for. As all of the Virgin Atlantic flights from JFK depart at night, at the center of the lounge is the sleek ‘uptown’ style cocktail bar complete with full restaurant service and billiards lounge. The clubhouse at JFK has a little something to offer for everyone.
virgin atlantic heathrow clubhouse
On the other side of the Atlantic, the flagship lounge at London Heathrow offers the ultimate airport experience. The sumptuous and sleek interior is designed to enhance any travelers experience, whether they are looking to relax, work, play, dine, or sip. The airside spa offers travelers the chance to completely refresh themselves before a long trip with showers, spa treatments, and a full salon. Along with restaurant service, the clubhouse at Heathrow features an entertainment den, fully equipped desks for working, several relaxation lounges each with a unique theme, and the indulgent Grey Goose Loft Bar with wide open views of the sky above.
virgin atlantic heathrow clubhouse bar
Virgin Atlantic has created peaceful enclaves to make traveling a truly luxurious experience. With 10 Clubhouses currently in service across the globe, we hope to be able to try them all.
Check out more images in the gallery below:
Images via: Virgin & American Architects 
 

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