The Independent agencies were showing some great work at Cannes Lion 2011. One cute project created by Special Group in Auckland is The Rubber Duck, an event/BTL campaign/ad for a radio channel. To attain a lot of attention for little money, and still be truthful to the brand value, the agency decided to create a massive rubber duck and let it float around the harbour for a week. Result: Lots of interest, media coverage and social media flow. And smiles...
Another film from the same radio channel:
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