How we move - trends, insights, marketing, strategy: Your good news straight up on the billboard

Hi, My name is Carolin. I am a strategic planner who specialise in emotional branding and understanding consumers on a deep level; by revealing what is driving them, stopping them, making them relax or get scared, what they love or hate. I´m passionate about the power of influence, how we can use what we know about psychology and other sciences to influence and inspire people with effective campaigns that really touches the heart and build sustainable relationships between people and brands.

This blog is about marketing, advertising, strategy, PR, planning, business and consumer insights, research and the phsychology of influence. Comments and emails are very welcome! I would love to get your feed-back.

I work as a strategic planner at the best ad agency Stockolm has to offer :)

Carolin

Email: info at carolindahlman dot com

http://twitter.com//Love_branding

Books strategic planners should read

Ariely Dan, Predictably irrational

Ariely Dan, The upside of irrationality

Carnegie Dale, How to win friends and influence people

Chapman Gary, The Five Love Languages

Chaudhuri Arjun, Emotion and Reason in Consumer Behavior

Cialdini Robert, Influence

Cooper Alan, How to plan advertising

Gladwell Malcolm, Blink

Gladwell Malcolm, Tipping point

Gobe Mark, Emotional branding

Godin Seth, Purple Cow

Goleman Daniel, Emotional Intelligence

Hill Dan, Emotionomics

Kahneman Daniel, Thinking, fast and slow

Levitt Steven D & Dubner Stephen J, Freakonomics

Lindstrom Martin, Brandwashed

Lindstrom Martin, Buy-ology

Mauborgne Kim, Blue ocean strategy

Pease Allan & Barbara, Why men don’t listen and women can´t read maps

Roberts Kevin, Lovemarks

Rumelt Richard, Good Strategy/Bad strategy

Schwartz Barry, The paradox of choice

Steel Jon, Truth, Lies & Advertising

Underhill Paco, Why we buy

Weaver Mary C, Market to women

Wiseman Richard, The Luck Factor

Wiseman Richard, Quirkology

How we move - trends, insights, marketing, strategy

Pages

Sunday, February 27, 2011

Your good news straight up on the billboard - LG campaign by North Kingdom

No comments:

Post a Comment