Harry´s bread is verrrrry soft - winning ad campaign

Erik Vervroegen told us at Circus this week how this lovely ad was born. The agency got a challenge: "show a bunch of breakfast stuff and a little girl. The ad shall point out that this bread is very soft". And this was what came out of this brief. Cute, hey? :)

The ad was developed at TBWA, Paris, by executive creative director Erik Vervroegen, copywriter Jean-François Bouchet art director Jessica Gerard-Huet, and photographer Achim Lippoth. Art buyer was Barbara Chevalier.
The advertisment won awards at Eurobest 2006 (gold), EPICA (silver), Cannes (bronze), and Clio (gold).