Friday, October 22, 2010

Turn your customers into Cupids through loyalty programs

If you don´t already have a loyalty program – get one! In fact, after reading this study I will start one for my Love Coaching business today, especially for my YouTube viewers!
Research from Us based Colloquy Research shows that people who are members of a Reward Program are 70 % more likely to “actively recommending” a product, service or brand than the general population. 68 % of those who get to this level of engagement (called WOM champions in the study) will recommend a program sponsor’s brand within a year. They will be like Cupids, shooting arrows all over the place!
If you can get customers who are loyal and spreading the word about your brand, you have created an atmosphere of love which will lead to emotional connection and sales.
As we know, a loved one needs some special treatment; a partner must feel as if you care a little more about him than about all the others. When they feel valued, they will give value in return, just as Dale Carnegie taught us in his wonderful book "How to make friends and influence people". (well it´s in the Bible as well of course)
The reason for becoming an active member in a loyalty program were:
          To tell manufacturers what I think
          To get smart about products/services
          To be the first to discover new items
          To get free product samples
          To share my opinions with others
How is your program going to meet these needs? Want to know more about how to make people fall in love with your brand? Check: http://www.love-branding.com/

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