Saturday, October 9, 2010

Sleeping is the new trend - energy drinks are history when sleeping is back in style

I love the new sleep pods at Virgin Active Health Clubs (introduced next month). Not that I´ve tried them, but it´s such an interesting trend. I´ve talked before about that people don´t really need Mother, Red Bull or other up-keepers, but rather more sleep. The only reason we need energy boosts as drinks and pills is that we don´t get enough sleep. And the best solution is... sleep!

Galaxy Research has found that the average Australian worker sleeps just 6 hrs a night, which leads to 43% having arrived late to work because they slept in and 19% having dozed off during a meeting.

To that you can add that hangover cost businesses $453 million every year, according to a study.
Also consider a report from Gallup Consulting that suggests that around 80% of people in Australian workplaces are not “fully engaged at work”. The study goes on to say this has a substantial impact on national productivity, costing businesses over $33 billion a year.
And a study by University of Sydney showed that people who slept less than 5 hrs a night were three times more likely to become psychologically distressed in the next year.
Lots of reasons for companies to send their staff to the sleep pods... I am also looking for White Sheep - the anti-energy drink for people who find it hard to relax and fall asleep :)

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