Monday, August 23, 2010

Unreality is the new reality

Trend watchers have been talking of a new craving for authenticity for a while, but I question that theory. Is it just a wish, or is it a real change towards reality? I think we have a tendency to seek back-lashes against trends, but the trend is still there.

Yes, there are signs of the truth coming out. Size 14 models are used on London Fashion Week cat walk, and Cleo is now saying NO to retouching. But research from Carlton United, conducted by Bernard Salt showed that nearly one in four of Gen Y guys said they actively manage their cyber profiles (Facebook) to project their `best self`. And just look at the sales of botox, fillers, make up, boob jobs... yeah, they are still there, alive and kicking.

Social networking gives us the opportunity to create a fancy self, and we need to keep up with it outside Internet as well... Whether we like it or not!

Story on models: http://www.dailymail.co.uk/femail/article-1214799/London-Fashion-Week-stylist-resigns-designers-decision-use-size-14-models-show.html

Story on Facebook: http://au.news.yahoo.com/a/-/latest/7741705/men-put-best-self-forward-on-facebook/2/

The photo shows me, seriously photoshopped! I had a manager for my Love Coaching business for a while and he suggested I would use this photo... but I´m sorry, I´m 37 and don´t look like that, lol.

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